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Neeru’s, one of India’s leading fashion wear brands has launched an exclusive range of sarees which bring back old-school weaves and handlooms back in fashion. The brand is launching the exclusive sarees in the market with a tagline #BringingBackTheWeaves #BeEthnicWithNeerus.
Neeru’s has always surprised its customers by bringing an exclusive range, that’s different from the fashion industry. With this, the handloom will get back in fashion and bring back the essence of Indian culture, and this will also help the ancient artists to work in the handloom sector.
Neeru’s founded by Late Harish Kumar in 1971 has always aimed to bring superior tailoring, embroidery and intricate designs to the forefront of every collection they have been bringing to the customers. The brand exclusively deals with exquisite bridal finery, formal outfits, daily cottons and much more.
During the COVID crisis, the company aimed to make more than 1 lakh masks and distribute them free of cost.
“Among the new customers, t-shirts, shirts, jeans and sweatshirts, casual shoes and kurtas, were popular with men, while kurtas, kurta sets, tops, dresses and jeans were popular with women. Top brands among the new customers were, Roadster, HRX, Highlander, Mast & Harbour, Libas, Sassafras, Dressberry and Vishudh, among others,” the statement said.
Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “Our ‘Big Fashion Festival’ has had a fantastic start, with customers shopping for 1.2 million products in the first 12 hours, making it the biggest festive event at Myntra to date. We feel elated with the phenomenal opening response with over 2 lakh new customers participating in the Big Fashion Festival so far.
Speaking at the launch of the Newhood Shopping Festival, Angad Bhatia, Founder & CEO, MensXP said, “Today Indian men care about what they wear and how they groom themselves more than ever before, and they are not stopping just there. They have also started caring about where the products they use come from – and want to wear and use products from brands that share their values. This festive season, we have launched the Newhood Shopping Festival aimed at introducing a curated selection of premium yet affordable products that celebrate and advocate this new wave of progressive dynamism men are embracing.”
“It is one the very few categories in apparel that is fast selling even in the pandemic. With consumers not stepping out for formal gatherings and being confined to their homes, the demand for comfortable yet stylish apparel that can be worn in the comfort of our homes has increased rapidly, leading to athleisure gaining its ground post the lockdown,” states a spokesperson from Jack & Jones.
Adding to this, Kumar says, “At Dollar Industries Limited, we firmly believe in constantly innovating and creating products that match up to the change in trends. Keeping in mind the health and safety of our consumers, we collaborated with HealthGuard, Australia and curated a unique range of anti-viral products. We optimize digital as well conventional media, in order to communicate constantly with our consumers for various initiatives and new launches.”
“In India we are relatively small and there is great potential to grow with physical stores as well as digital in future. So for us physical stores remain incredibly important and we want to ensure that we have the right stores at the right locations also in the future,”Janne Einola, Country Manager, H&M India told PTI.
“The festive season is indeed a great time to boost up sales. Although, the situation is not usually like it used to be, but we are keeping our hopes high from the upcoming festive season. India being a country where festivals are celebrated with much oomph and zeal, people will hold small gatherings, they will shop that will help in sales going up comparatively. With the norms of social distancing expected to remain in place, along with the fear of stepping out in public places, the share of sales from e-commerce have increased significantly for Alberto Torresi. However, we as retailers are expecting 50 percent demand recovery for all our formal category launched lately, in the coming festive season as compared to pre-COVID levels. The festive season from Dussehra to Diwali is expected to see a resumption in sales closer to the pre-COVID levels,” says Ishaan Sachdeva, Director, Alberto Torresi.
Commenting on the launch, Adwaita Nayar, CEO, Nykaa Fashion, said, “We are excited to launch NYKD by Nykaa, a lingerie, sleep and athleisure brand from the House of Nykaa. For the past two years, we have pored over customer research and identified the need to create a brand that provides products for every body type, and educates customers on lingerie – a category that has for so long felt neglected. We hope that Nykd will deliver on both – with functional, comfortable products steeped in the latest innovations in fabric and fit, as well as a user experience that will simplify the buying process. Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!), which so often get glossily overlooked in today’s world of social media”.
Talking about the debut of Fossil’s jewelry line in India, Johnson Verghese, Managing Director, Fossil Group, India said, “Over the years, our customers in India have enjoyed our unique global fashion & lifestyle offerings across categories. At Fossil, we have always laid emphasis on intricate craftsmanship and quality material when it comes to creating accessories. We strive to provide our customers with an individualistic experience together with an authentic and effortless sense of style. Now, with the addition of our jewelry line, we further expand our portfolio to cater to our customers’ growing preferences. ”
The Desigual concept store is an expression of spirit and identity and enhances customers’ experience by delivering a 100% Desigual shopping experience. The aesthetic, comfortable, and relaxed interiors is where customers can see a clear distribution of the garments, making the shopping experience enriching, easy, and effective. One of the chief highlights is the Spring-Summer 2020 collection, defined by color and sustainability, featuring new designs and styles. Desigual’s bold and beautiful fashion statement, with its unique designs and bright hues, is sure to be a popular hit with the Indian fashion palate.
The company said H&M Member is a two-tiered program, with Member and ‘Member Plus’ status. Once a Member accumulates 800 points they are upgraded into the ‘Member Plus’ status which unlocks free shipping, unique events and rewards. As an introductory offer, H&M India is offering a one-time offer of 15 percent discount on their entire purchase for those who sign up between October 8 to 18.
For trading purpose, we integrated our FMX platform which is the B2B Forevermark Exchange portal that allows our partners to view, select and shop for the desired products. Each of our manufactures had their booth space which provided them an opportunity to display products, company details as well as schedule interactions with the retailers.
The brand is launching with 30+ sizes across bands and cups, along with a size and fit guide to enable customers to find their perfect fit. With 80 percent plus women wearing ill-fitted bras, Nykd has developed a unique tech enabled Bra Advisor – that answers a few questions, understands your body type and the advisor will help you find the most suitable bra for your body type.
“It (H&M Member) will play a significant role. We know in retail there is a big transformation going on, not only in India but globally where people are preferring to shop more and more on the digital channel, H&M is working hard to make it possible for every customer to choose their own channel where they feel more confident to buy,” Janne Einola, Country Manager, H&M India told PTI.
Each frame appears on screen as it is, via the use of high-definition real-time rendering and navigable 360-degree technology that can be enlarged to magnify every detail. The consumer can take a closer look at the product and move their head around, to appraise from different angles and analyze how the frame sits on their face.