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PrettySecrets and Myntra came onboard together as PrettySecrets is India’s fastest selling lingerie brand. PrettySecrets’ growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion ecommerce brand. With both the big brands coming in together it definitely makes a win –win situation for both the parties as well as the customers.

Since you’re a bridge-to-luxury, lifestyle clothing brand, what’s your pricing strategy in India?

According to Kapur, “We are exclusive partners for Project Eve from Reliance and we are also the main partners for accessories in Central and Shoppers Stop.”

An investigation by the Washington Post last year found that virtually all of Ivanka Trump’s clothing was manufactured in developing countries such as Bangladesh, Indonesia and China.

Numero Uno prides itself on responsibly innovating and driving the transformation of the textile industry towards sustainability by launching their new range of jeans, One Glass Water Denims. The jeans are priced between Rs 1,899 to 2,499 per pair.

FILA Disruptor: The brand has added an exciting twist to the dad sneaker trend. With a sneaky boost of height and ultra-exaggerated jagged outsole design, the FILA Disruptor shoe ensures a sporty kick for you this summer. Its snug fit and unparalleled footbed cushioning in all white base will complement your spirit and will undoubtedly steal the show.

The category reserved for qualified institutional buyers (QIBs) was subscribed 13.47 times, non institutional investors 5 times and retail investors 62 percent, merchant banking sources said.

Bombay Dyeing, established by Nowrosjee Wadia in 1879 as a small operation of Indian spun cotton yarn dip dyed by hand, has now grown to be one of the most respected and trusted brands in the country.Moving ahead the company also plans to launch a men’s readymade garment brand which will be launched firstly with the Bombay Dyeing exclusive outlets and then with Multi Brand Outlets (MBOs) across the country

adidas said on Monday that it would stop using virgin plastic in its offices, retail outlets, warehouses and distribution centres, a move that would save an estimated 40 tonnes of plastic per year, starting from 2018.

Commenting on the milestone, Yuvraj Singh stated, “I am really happy that we have launched our second YWC store in my home-town. From the launch of our first store in Varansi, our experience has been nothing short of extraordinary. We are humbled by the response we have received for our online and offline stores as well. I am now happy to literally bring home my very own brand and make it accessible here at VR Punjab, which is one of the best upcoming fashion and entertainment destinations here in Chandigarh.”

Location Strategy

The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza offers classic western wear apparel, adding just a slight desi flare to make it perfect for the modern Indian woman.

Kapur says, “Young men love to wear bracelets, necklaces and some other cool accessories. We started our men’s line ‘Unknown’ years ago. We were probably a bit early … men have started to accessorise only recently in India. And Unknown is the only brand which offers a wide range of super cool products to achieve that hero look!”

Country: United States10Hermès International

“Future101 belongs to a similar industry as Reliance Brands. We expect growth in this sector and value creation from this investment,” the company said.

“Our new innovation is winning with consumers, driving significant momentum in our international geographies and a return to growth in North America,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Fueled by a complete digital transformation of our company end-to-end, this year set the foundation for NIKE’s next wave of long-term, sustainable growth and profitability.”

Country: France

The shirts market is witnessing demand of personalization of shirts due to increased demand of customized shirts. The retailers have brought in various size segments like slim fits, skinny fits, etc., to cater to various demographics.

According to a PTI report: The acquisition of minority stake is in the nature of strategic investment, it added.

The men’s market of shirts is under transition in the last few years from limited colours and designs to distinct categories of formal and stylish shirts. With evolving consumer preference towards semi-formal and casual look, demand for stylish shirts is growing.

Reliance Brands Limited will have the exclusive distribution rights to the Replay brand in the country. The first two flagship stores are targeted to open in Delhi and Mumbai in 2019.

“Fashion accessories have a big future in India. It is a country with a very young population and women and young girls love to accessorise. Jewellery in India has always been an important part of a woman’s wardrobe. The big difference now is that it is not anymore only gold and traditional jewellery. Fashion accessories have finally been accepted and are even trendy now, so there is a big scope for this market,” she says.

The idea for Ayesha Accessories took root back in the ’90s when Kapur was travelling to source material for Titanic, a garment outlet in Puducherry that houses European styles at affordable prices. During her travels, she found interesting and funky styles of accessories across India. Her merchandising trips helped her understand and identify jewellery and artefacts market in India. The seed grew, and Ayesha Accessories was formed.

This collection is a treat for the environmentally conscious people who also like to stay on point with their fashion choices. The store has a well-rounded collection of various categories of women’s wear, which include work wear, casual wear, evening wear and wardrobe for special occasions.

Country: United States6adidas