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• Exploring the duality of Indian women’s style by designing lines that keep her western experience and Indian heritage pride in mind with East-Meets-West silhouettes

Data to show which styles are winning – within 48hrs – ensures that smaller manufacturers can decide which styles to invest in, therefore dramatically reducing inventory pile up.

Tell us about your product portfolio, USP, TG, market share, number of stores, region-wise break-up of stores.

The growth of the kidswear market is coupled with increasing brand awareness among kids. A variety of factors have been instrumental in shaping kidswear as one of the most commercially viable segments in the Indian fashion industry.

Tell us about your expansion plans?

While sports / performance clubbed together with fashion is the customer demand right now, another fast emerging key trend is street fashion. Indian kids want to associate themselves with the ‘cool quotient’, which is mainly influenced by the intense social media presence in our lives.

The accessories business is on the rise as the consumer today is very aware and is keener on buying trendy, branded stuff. As far as latest trends are concerned, the travel segment and the ladies handbag segment are getting the maximum popularity these days.

The increased availability of childrenswear in Pep&Co’s stores will provide the retailer with greater opportunity to capitalise from consumers’ desire for value clothing. With prices starting at just £1, and 95 percent of the range at £10 or under, Pep&Co is extremely competitive against other value childrenswear players, such as Tesco and Primark, which will help it to build upon its UK childrenswear market share, forecast at 0.6% for 2020. It must ensure that it remains more affordable than its rivals by consistently price checking on core product areas, like basic t-shirts and underwear.

LimeRoad, has disrupted the entire online fashion industry with its exclusive ‘Scrapbooking Community’ consisting of 4 lakh active members who express their sense of style using LimeRoad’s proprietary ‘Scrapbook’ tool. This feature gives customers the unique proposition of marrying listings with content allowing customers to match clothes, accessories, handbags and shoes to create their own looks.

“As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” said Mark Breitbard, President, Gap Inc. Specialty Brands. “Our customers are diversifying their closets, whether with new clothing, rental pieces, or secondhand goods. We’re thrilled to partner with thredUP in offering a sustainable and innovative way to shop for the closet of the future.”

bigger rival brands in the national market?

Owing to the growth potential of this market segment, many international brands have entered this segment in last few years. Indian private brands and boutique brands are also retailing into this segment through online channels and brick and mortar standalone stores ~ comprising of approximately 85 percent of the total market in kidswear.

A fair section of experts also believe that the entry of these brands has been instrumental in high expansion of the overall market and bolstering efficiencies of the domestic players. And, of course, the biggest beneficiary has been the Indian consumer, who, over the long term, will get better quality products at lower prices in a better shopping environment.

At Greendigo, customers are rest assured of the authenticity of their purchase with the GOTS certification which comes attached to every garment. Devoid of any artificial fertilizers, chemical pesticides and toxic colours or dyes, Greendigo’s clothes are gentle on the sensitive skin of children. Garments made of organic cotton are long lasting and durable, making them a perfect choice for play time every day.

What are the most popular products in the product portfolio of your brand?

“Yes absolutely, India is a price sensitive market and especially in kidswear, we have noticed that price sensitivity among parents changes as per kid’s age. Nevertheless, we have to ensure affordable product pricing for our consumers. We off er multi-pack for infants to add value to purchase and off er sets and single to make it affordable for babies and kids range,” says,” Kavita Mallick.

On the potential being observed from non-metros, Jacqueline Kapur, Co-Founder and President – Ayesha Accessories says, “Ayesha Accessories’ online sales are approximately 10 percent of the total sales. We believe that the e-commerce market has an incredible potential for growth. With the globalisation of India and Tier II and III cities becoming more and more westernised in their fashion apparel approach the fashion jewellery category will be in demand as well. The online market gives the customer the easy access to products which might not be yet available off -line in the smaller cities. We started our sub- brand for kids accessories, Lil Star, in 2015 with a small range of products. The exceptional response of the young mothers encouraged us to enlarge the range and this financial year Lil Star accounts for approximately 25 percent of our total sale. Hair accessories are definitely leading the sub-category and the demand is only growing.”

According to Kapur, when it comes to accessories, “Hair accessories and small bags are our bestsellers off as well as on-line. Prices start as low as `100 and go up to about `1,500 in the category of Lil Star.”

Victoria’s Secret, which once defined sexy with its leggy supermodels in their lacy bras and oversized angel wings, has a new owner. Now, the big question is whether the once sought after but now struggling brand can be reinvented for a new generation of women demanding more comfortable styles.

At Amazon Fashion, we are constantly reaching out to sellers across the country, especially artisans and women entrepreneurs. Over the past few years, we have seen relatively smaller domestic players coming in from smaller towns, semi-urban and rural areas. Our goal is to empower sellers and provide them more choice, agility and flexibility to serve this growing demand from all segments of customers across the country.

Fashion house High Street Essentials Pvt. Ltd., has expanded its retail footprint in the national capital region with the launch of its first exclusive Indya store in Gurugram, taking its store count to eight in Delhi NCR.

> Unsatisfactory quality of HR

“Indian market is a price sensitive one. Our pricing strategy definitely takes this into consideration. We consider The Children’s Place as a masstige brand and ensure that there’s something available for everyone at our stores. The starting price of our products is Rs 399 and we intend to keep the pricing inclusive to all,” confirm Alok Dubey.

“Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, Head of Corporate Sustainability for PUMA. “The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets—all the apparel is made of at least 83 percent to even 100 percent from the more sustainable yarn sourced from First Mile.”

Myntra has worked closely with Microsoft to migrate its platform – from supply chain management to inventory to site capabilities – to Azure for trusted, always-on, hyper-scale and cost-effective computing. These critical capabilities support its entire portfolio of 7,00,000 styles from more than 3,000 international and domestic brands available on its store. Myntra is now in a position to offer a seamless and personalized experience for customers as they shop across its portal both from their personal computers and mobile phones.